The full compensation package for a marketing manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average marketing manager’s salary. Marketing manager positions usually require a bachelor’s degree in marketing or a related field. Besides earning a degree, having a portfolio and previous marketing experience is essential to becoming a successful marketing manager. Building a portfolio of ad campaigns, SEO writing and social media experience is an important step for an aspiring marketing manager.

• You’ll take a deep dive into the essential channels and tactics behind effective campaigns.
• You will concentrate on the most important tools for executing digital marketing strategies on the job.
• A mid-career accountant with 3-6 years of experience makes $104,550 a year on average.
• Marketing manager salaries typically range between $71,000 and $153,000 yearly.
• A marketing manager with 0-2 years of experience earns an average entry-level salary of $77,612.

Among the many things that can affect a marketing manager’s earnings is the location in which they work and the cost of living in that area. Marketing manager salary is impacted by location, education, and experience. Marketing managers earn the highest average salary in California, Washington, Connecticut, New Jersey, and New York. Marketing managers are essential to a company’s growth strategy, as they help run advertising campaigns and develop and manage content creation, promotions and social media.

Discover how your pay is adjusted for skills, experience, and other factors

Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job. Digital marketing has created many new marketing specialties to choose from, and all include managerial roles. The average marketing manager salary in California, Washington, and Connecticut are the highest in the U.S. The lowest average marketing manager salary states are Alaska, Florida, and Mississippi. Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

By building out their education and gaining work experience, marketing managers will develop a versatile marketing skill set that they will be put to work in a marketing manager role. A deep understanding of customer needs and SEO principles are also two top marketing skills that marketing managers should have at the ready when beginning any project. Marketing managers are typically mid-level roles within a company’s marketing department. This role may report to a senior marketing manager, director of marketing or VP of marketing. Although they are often individual contributors, sometimes they manage direct reports. They may work closely with sales and product teams to establish marketing strategies and track the success of campaigns.

Marketing Manager salary

In marketing, your experience and the size of the company you work for can have a big influence on your salary. Marketing manager salaries at Meta and Lyft are the highest-paying according to our most recent salary estimates. In addition, the average accountant salary at companies like Google and Airbnb are highly competitive. Larger companies often offer larger salaries, but in exchange, they’ll look for job candidates who have extensive experience, possibly in a specialty. The BLS is committed to providing data promptly and according to established schedules.

Automated retrieval programs (commonly called „robots” or „bots”) can cause delays and interfere with other customers’ timely access to information. Therefore, https://wizardsdev.com/en/vacancy/marketing-manager/ bot activity that doesn’t conform to BLS usage policy is prohibited. Analyze the market and your qualifications to negotiate your salary with confidence.

What Do Marketing Managers Do?

Here’s what to know about a marketing manager’s salary, needed skills and how to become one. Salaries for marketing managers are similar to pay for other managerial roles, but they trend a bit higher. A marketing manager could make as low as $45,000-$60,000 starting out, but the average salary is $108,000.

A marketing manager with 0-2 years of experience earns an average entry-level salary of $77,612. A mid-career accountant with 3-6 years of experience makes $104,550 a year on average. A senior level accountant with 7-12 years of experience enjoys an average annual salary of $188,578. In addition to a bachelor’s degree and marketing certifications, marketing managers require several years of working experience to be successful in their careers. Marketing managers handle the strategy, content creation, budgeting and collaboration involved in developing marketing campaigns. Marketing managers may also oversee a team of marketers who use their specialties to execute campaign requirements.

Associate Marketing Manager (Mobile)

Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more. Marketing managers are responsible for establishing and maintaining a company’s marketing strategies and campaigns. Marketing managers can be found across industries and work in a variety of mediums ranging from digital to print to media. The main objective of marketing managers is to spread awareness of their brand’s products or services and grow the customer base. Additionally, the marketing manager position requires a great deal of both cross-team collaboration and time spent guiding team members through the requirements of a project.

The median annual salary for marketing managers is $140,040, and the median hourly rate is $67, according to the U.S. Salary ranges vary and depend on education, certifications, and work background. Compare marketing manager salaries for individual cities or states with the national average. You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. Social media, digital content, SEO and search engine marketing (SEM) are just some of the careers that have grown out of digital marketing.

Marketing managers must feel confident in their ability to determine workflows and coordinate with internal and external partners to make best use of the resources their company has at their disposal. According to Built In, a marketing manager’s average base salary in the U.S. is $88,850 as of 2022. Marketing managers in the United States also earn an average of $7,777 in additional cash compensation, raising their average total compensation to $96,627. Those who exceed expectations have the potential to earn as much as $210K with the right blend of experience, skill set and proven results.

Marketing manager careers are so varied today that it would be misleading to cite one general salary. For example, search engine optimization (SEO) takes technical knowledge to master, a skill that wasn’t that common until recently. California pays Marketing Managers the most in the United States, with an average salary of $113,956 per year, or $54.79 per hour. The average additional cash compensation for a Marketing Manager in US is $9,211. Marketing Manager salaries are based on responses gathered by Built In from anonymous Marketing Manager employees in US. Raise your marketing skill set to the next level by completing Udemy’s online marketing courses.